Nowadays, OTT platforms are gaining huge popularity among people.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT platforms offer multiple contents via the internet.
Popular platforms include Netflix, Watcha, and TVING.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Movies, dramas, and entertainment shows are easy to choose based on personal taste.
Another benefit is its lower cost compared to classic TV services.
The convenience of watching anytime and anywhere on smartphones or tablets is another advantage.
However, as subscription fees keep rising, more people feel financial pressure.
Because of this, interest in free streaming services is growing.
Free platforms supported by ads let people watch without cost.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
An example is KT’s “Gi Live,” which attracted many users.
FAST is expected to become a new revenue model while the paid TV market stagnates.
The main benefit of free platforms is zero subscription fees.
It also offers various more info content, expanding user choice.
The disadvantage is that ads are unavoidable.
Some free services may offer lower-quality content.
Both markets will likely keep developing over time.
Advertising-supported services will likely attract more viewers.
Being able to watch without cost is highly appealing.
Finally, balancing high-quality OTT content with free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
Upcoming changes in OTT and free streaming are highly anticipated.